Describes the competition between Coca-Cola and Pepsi-Cola. Provides an overview of the history of non-alcoholic beverages before the Second World War, and for the period 1950-1990 in more detail. The main strategic competitive moves and countermeasures are described. And profiles industry developments, including the Pepsi Challenge, a reformulation Coca-Cola, and the consolidation of bottling network. Provides teaching tools for analyzing competition and strategic rivalry. The updated and revised version of the earlier case. "Hide
by Michael E. Porter, Rebecca Wayland Source: Harvard Business School 26 pages. Publication Date: March 27, 1991. Prod. # 391 179-PDF-ENG
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