Helps students to develop an effective sales pitch for their greatest asset - themselves. In addition, expanding their understanding of how the vendors sell goods and services. Before class, students are asked to interview a potential employer and develop a preliminary sales pitch. Once in class, students work through the exercise, which helps them to improve sales pitch, and better understand some basic principles of marketing. Leads to interesting discussion and reflection. "Hide
by Thomas Steenburgh, Michael I. Norton Source: Exercise 2 pages. Publication Date: 20 November 2006. Prod. #: 507045-PDF-ENG
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