Ellis was in a weakened competitive position is largely due to the lack of rationalization of its plants. Driven by strong sales traditionally decentralized organization, Ellis believes that all of the plants they want to control all production lines. As a result, the overall economy of scale are not achieved, duplication of resources and weakened the position value of Ellis. Case provides enough information for students to make specific recommendations. "Hide
by Roy D. Shapiro Source: Harvard Business School 19 pages. Publication Date: June 23, 1982. Prod. #: 682103-PDF-ENG
Related Case Solutions & Analyses:
Investing in Online Marketplaces
Sales Competition Design
Pivots and Incentives at LevelUp
Goldieblox: Toy Company and Copyright Infringement
Reinventing Retail: ShopRunner’s Network Bet
Using Social Media Data to Track the Effectiveness of a Communications Campaign
Everyone loves a secret: Why consumers value marketing secrets
Keeping up with The Joneses: Stealth, secrets, and duplicity in marketing relationships
Minolta Camera Case Analysis
Laastari: Building a Retail Health Clinic Chain
