Search Engine Optimization (SEO) Harvard Case Solution & Analysis

In the digital world, search engines are shop windows. They are an absolute necessity for giving exposure to a business. A business that will not have a leading position in search results that are online is missing chances to sell to, or communicate with, potential customers. As well as a business that does not appear in search results might as well not exist. Search engine optimization encompasses a variety of techniques aimed at enhancing a site's position on search engine results pages, in order to receive more traffic (in response to a specified query by a user). In this technical note we describe the significance of SEO and introduce the primary SEO techniques.

Search Engine Optimization (SEO) case study solution

PUBLICATION DATE: May 06, 2011 PRODUCT #: IES421-HCB-ENG

This is just an excerpt. This case is about SALES & MARKETING

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