Saturn Corp. in 1998 Harvard Case Solution & Analysis

Saturn Corp. in 1998 Case Solution

This case initially draws out the details of all the hardships that were encountered by Saturn Corp., GeneralMotor's (GM) small-car business, as it enters a phase of transferring its knowledge, technology, and expertise throughout General Motors small-car company. Goes on to describes the urgency of Saturnization at the continuing pressure and GM to keep vertical integration and conventional occupation layout.
Used to present the incredible time and expense needed in some scenarios to create competitive advantage.

This is just an excerpt. This case is about  STRATEGY & EXECUTION

PUBLICATION DATE: September 06, 1998

 

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