Supplement to case B5868. The case study focuses on the entrepreneurial career of John Hanke, a 1996 MBA graduate of the Haas School of Business at the University of Berkeley , California and a specialized entrepreneur.
While the case's middle storyline center on whether Hanke should spin-out his mainly recent enterprise - an entity called Niantic Labs that develops augmented reality (AR) How the different parts of the "Culture of Innovation" ecosystem in the San Francisco Bay Area affected Hanke's career, starting from when he first enrolled at Berkeley-Haas in Fall 1994 up to his present situation now; (2) How he successfully created several startups before Google got his third one, Keyhole, a 3 D online mapping business, in the year 2004 and then rebranded it as Google Earth; (3) How he managed to scale-up Google's Geo-products division over an eight-year interval and within a large corporate setting by using the concepts of "lean start-up", "open sourcing", and "open innovation" that resulted in the ultimate creation of Google Maps and Google Street View; and (4) The significance of "time and area", which shows how Hanke, as a successful and seasoned entrepreneur, foresaw the junction of multiple converging technology trends, comprising the increased power of handheld computing, digital images, space-based imagery and geo-location with the omnipresent use of mobile devices and the possibilities of new and associated on-line products, services, and other types of social interaction.
PUBLICATION DATE: July 01, 2016 PRODUCT #: B5869-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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