Samsung Electronics Co.: Global Marketing Operations Harvard Case Solution & Analysis

Director of global marketing at Samsung assesses how to build a global reputation for the company's brand further and upgrade the brand image of the company in the world. To show you how to build a global brand. "Hide
by John A. Quelch and Anna Harrington Source: HBS Premier Case Collection 32 pages. Publication Date: Mar 02, 2004. Prod. #: 504051-PDF-ENG

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