ICI-Nobels Explosives Co. Harvard Case Solution & Analysis

John Clark, managing director of explosives Nobel explosives and accessories business, must decide whether to recommend the introduction of a new technology developed by ICI Explosives Australia, for the supply of explosives in bulk mining in the UK. Faced with falling demand in traditional markets, excess capacity in the industry, fierce price competition and low customer loyalty, the new technology is an opportunity to differentiate offers commodity products through better services. However, the assessment should be done on the impact of new technologies and supply chain management in business, the appropriateness of the current material planning and control systems, and the need to reorganize the order to delivery process. "Hide
by Robert S. Collins, Michael L. Gibbs, Henning von Spreckelsen Source: IMD 19 pages. Publication Date: January 1, 1995. Prod. #: IMD028-PDF-ENG

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