TradeCard: Expanding into China Harvard Case Solution & Analysis

TradeCard, Inc. is a New York-based financial supply chain services, focused on serving importers and exporters. Its product - TradeCard - aligns the documentary and financial requirements of domestic or international trade with the physical movement of goods. TradeCard launched its products in Hong Kong and then moved to open a representative office in Asia. In November 2002, TradeCard Inc. has decided to enter China. Not only China is the largest market in the world, but most major customers TradeCard in the United States, Europe, Hong Kong, Singapore and Taiwan have their products made in China. With China's accession to the WTO, foreign companies, including TradeCard Inc, eyeing China as a very promising market. However, China has not yet developed its legal, financial and technological infrastructure for international players. Describes a structured B2B online payment system such as TradeCard can be implemented in China and how TradeCard Inc. can create a critical mass of users in China. "Hide
by Ali Farhoomand, Marissa McCauley Salvia-Source: University of Hong Kong, 14 pages. Publication Date: August 12, 2003. Prod. #: HKU273-PDF-ENG

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