Samba Bank Harvard Case Solution & Analysis

KSA Listed Company
The company chosen to perform the analysis is Samba bank, which I prefer to be working in future, merely in the Digital field.
Impact of cloud computing on Samba Bank
Cloud computing is the most emerging technology in all the industries globally. Since technology has evolved in the market and has transformed the way of business dealing by reducing the hardware cost and data storage cost, it is eminent that such technology will have quite a substantial impact on the Samba bank.
Since banking is heading to ward virtualization and digitalization, the need for Cloud computing is developed in the banking sector. Such model of Cloud computing will allow the bank to manage the customer data securely on the cloud, which can be assessed from any point and from anywhere.
Since banking has become mobile in nature, the Cloud computing will greatly support the customer behavior and market trends and will allow the bank to increase its integration with the markets and customers effectively.
Though Cloud computing also posits the threat of data security and safety protocols, since it is always exposed to data breach and external attack, banking is still reluctant to transfer its models fully on Cloud computing. Moreover, since there is substantial data and confidential data such as passwords, credit card history and payment through OTC is stored, the threat of breach from third party is eminent.
In addition, though the bank itself may increase its security on data protocols at cloud computing, however the breach from the third party is possible, due to unauthentic security protocols. (Brown., 2014)

Samba Bank Harvard Case Solution & Analysis

However apart from all these challenges, the Cloud computing can allow the bank to develop its virtual branches and offer extended services to the customer through one click. This may on one hand reduce the cost of operations while on other hand make bank mobile, hence offering ease, convenience and service to the customer. The businesses models such as CRM and ERP can be implemented under the Cloud computing technology that will manage the resources of the bank and also develop a platform and protocols for customer relationship management supported by proper data and customer analysis. (Niazmand, 2010).The popularity and emergence of social networking services such as Twitter, Facebook and Instagram have created the great business opportunities and also devised the need for the banks to develop a more integrate dapproach to reach the customers.
Such change has devised the banks to establish their online presence through digital modes such as email, mobile banking, and through SEO and has also developed the need for banks to opt more lively image in order to gain the competitive edge in the market.
Since in today’s time, the consumer base are more inclined towards developing interaction with the banks apart from the monotonous image of banking, it has given rise to the importance of social media platform to connect with the customer base.
It has been analyzed that since these models have developed in the market and transformed Banked........

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