John Rooster Clagett: Visual Training Solutions Group Inc. (A) Harvard Case Solution & Analysis

What makes the industry attractive? What is the role of innovation and entrepreneurship play in creating and maintaining a new business in a competitive industry? The case presents the story of a 14-year veteran of the U.S. Navy John "Rooster" Clagett, who left his career as a fighter pilot, to pursue a career in business. The move has landed him where he is at the moment: the founder and president of visual learning Solutions Group (VTSG). Clagett current product offering is a virtual reality training system designed for fighter pilots. While VTSG has several ongoing government contracts, they are all connected to deliver in the next few months, leaving a dry line in the near future. Rooster is concerned that it can not have funding to meet its working capital needs until the end of the year. In addition to the tactical question of working capital, Rooster faced with a decision on the future direction of the company. Its product started to gain momentum, and major competitors are beginning to pay attention. Rooster sees several options: moving forward with a big head and the players, creating a plan to try to work with them, or taking its innovative product in a different direction and in other industries. He was not sure of the competitive environment in the e-learning industry. Is not that the industry is an attractive place in which to compete? He established the Department of Defense because of its unique knowledge, but whether it will succeed beyond your comfort zone? Case B (UV2012) offers successful short epilogue revealing Rooster in meeting its funding needs, his decision to remain in the defense industry, and the birth of strategic alliances with several major defense contractors. "Hide
by Gregory Fairchild, Richard Banyard Source: Darden School of Business 19 pages. Publication Date: December 10, 2004. Prod. #: UV2010-PDF-ENG

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