Runa: Driving Social Change through Passion and Profit Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Runa: Driving Social Change through Passion and Profit Case Solution

Near completion of 2008, Tyler Gage and Dan MacCombie registered in an entrepreneurship course at Brown University. Throughout the class, they improved business prepare for Runa, a drink business that would make beverages from guayusa, an obscure leaf that grew in the Amazon. Beyond the capacity of business to create loan, the two counted on Runa's social objective-- appreciating the cultural customs of Ecuadorian Kichwa neighborhoods, offering sustainable earnings streams to little farmers, and assisting the Amazon jungle flourish.

Simply months after providing their last class discussion for Runa, Gage and MacCombie found themselves in Ecuador, pursuing the concept full-time. "Runa: Driving Social Change through Passion and Profit" checks out Gage and MacCombie's journey from class task to a fast-growing start-up. More particularly, the case checks out the myriad difficulties Gage and MacCombie dealt with in structure Runa: borrowing to release the endeavor; developing effective collaborations and conquering ingrained suspicion amongst Ecuadorian neighborhoods; developing a supply chain from square one; establishing an effective go-to-market technique; and preserving their concentrate on social effect while all at once creating monetary returns.

Knowing Goal

The Runa case highlights numerous finding out goals: 1) Funding a socially owned endeavor; 2) Developing effective collaborations both within, and outside, the United States; 3) Establishing a go-to-market technique; 4) Examining the credibility of Runa's creators.

This is just an excerpt. This case is about Business