Recall 2000: Bridgestone Corp. (A) (Abridged), Chinese Version Harvard Case Solution & Analysis

Recall 2000: Bridgestone Corp. (A) (Abridged), Chinese Version Case Solution

In September 2000, the president of Bridgestone Firestone, the U.S. subsidiary company of Japan's Bridgestone Corp., was invited to appear before an U.S. congressional subcommittee investigating the August 2000 recall of more than 6.5 million tires made by this subsidiary company. The tires had been implicated in several hundred auto accidents and dozens of fatalities in America and elsewhere around the world.

This case sheds light on both the controversial facets and the conclusions it modeled for Bridgestone's management. Following Bridgestone's development from a regional multinational to a global player by way of getting Firestone, an U.S. tire manufacturing company founded in 1900, the instance demonstrates how organizational factors, compounded by ethnic differences between the two company systems, led to tire security issues and the ensuing controversy.

This is just an excerpt. This case is about GLOBAL BUSINESS



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Recall 2000: Bridgestone Corp. (A) (Abridged), Chinese Version

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