Rosemary Brooks spent seven years at Lockheed, but was interested in joining the company, where it can take more "customer facing" role. Brooks healthy appetite for risk, her desire to make an impact, and a growing number of opportunities in technology drew her to this sector. In 1995, she joined the Formtek. During the next five years, Brooks has worked for three small technology companies. In 2000, Brooks was tired and ready to relax. She took off two years to spend time with his son. After two years, Brooks heard about the possibility of startup called Chinablue. Richard Wong founded the company in 2000 with the aim of attracting Shanghai-style consumer goods in the United States through the luxury lifestyle brand. Wong asked Brooks to collaborate with him and became the CEO of the company. Brooks used four questions to assess Chinablue opportunity. It was first investigated how well her skills fit possibility: the economy were sound business model? What were the immediate financial needs of the company? And how good it would be Brooks / Wong partnership work? "Hide
by Garth Saloner, Aisa Iyer, Carly Irestone, Alexander Tauber Source: Stanford Graduate School of Business 4 pages. Publication Date: 12 September 2005. Prod. #: E206-PDF-ENG
