Explores the use of technology and instant messaging (IM). IM allows two or more users to communicate instantly over the Internet with short, private text messages. Most IM providers have decided to remain the property and, therefore, the user of the IM service could not communicate with the user using different IM services: and users had to use the same service to communicate. Although AOL had dominated the consumer IM market since its launch in 1997, Microsoft and Yahoo!, seemed close to leading AOL. Consumers have complained about the lack of interaction between the instant messaging services. In addition to being used in the home, IM is becoming more common in the workplace. According to IDC, about 76.3 million people around the world to use IM at work in 2003. The majority of users (about 53.9 million) used consumer IM services AOL, Microsoft and Yahoo! other 22.4 million used services purchased by employers. In 2004 there were two competing standards in the enterprise IM arena. Extensible Messaging and Presence Protocol (XMPP) and Session Initiation Protocol for Instant Messaging and Presence Using Extensions (SIMPLE) «Hide
by David B. Yoffie, Debbie Fryer Source: Harvard Business School 3 pages. Publication Date: May 20, 2004. Prod. #: 704502-PDF-ENG
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