Stoned is the quality of the fruit changes to reduce consumption. Five independent producers formed collaboration to ensure quality control and brand - Ripe 'N Ready - retail, which allowed to differentiate their stores and manufacturers to differentiate the products they supplied. Consumer acceptance has been high. The question is how to extend the concept without prejudice to the original user of the product. Also, what new kinds of competition they create? "Hide
by Ray A. Goldberg, Laura Winig Source: HBS 23 pages. Publication Date: October 26, 2005. Prod. #: 906404-PDF-ENG
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