Procter & Gamble: Children’s Safe Drinking Water (A) Harvard Case Solution & Analysis

This is a Darden case study. In 1995, Procter & Gamble’s (P&G) scientists began researching methods of water treatment in order to use in communities facing water disasters. The world's biggest consumer products companies, was of p&G, one interested in bringing industrial-quality water treatment to distant areas worldwide, because the lack of clean water, principally in developing countries, was alarming. An estimated 6 million children died annually from diseases, including diarrhea, hookworm, and trachoma, brought about by water that was dirty.

A number of these deaths were preventable if a water sanitation product was paired with powerful instruction and supply. With a lengthy history of scientific research and innovation in hygiene, health, and nutrition, ways considered P&G it could address the safe drinking-water disaster as the new millennium approached.

PUBLICATION DATE: March 24, 2008 PRODUCT #: UV1160-HCB-ENG

This is just an excerpt. This case is about GLOBAL BUSINESS

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