The writer claims that much too many companies continue their focus on a numbers- and data-driven approach to innovation. Strategy and innovation, he says, should not be a mere activity in analytics, however a qualitative process in which evaluation serves the penetrations born out of the personal observation and reflections. He attempts to explain why most businessman show discontent with qualitative universe, supplying six strategies for improving qualitative judgment in an organization.
Rethinking Analysis The Insight-Driven Organization case study solution
PUBLICATION DATE: September 01, 2014 PRODUCT #: ROT242-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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