RentJuice, founded in mid-2008, provided a subscription software service-sold via phone and live on-line webinars-that enabled real estate professionals like brokers and agents to manage and advertise rental listings, communicate with customers, and complete trade paperwork (e.g., renter applications, credit screening, lease records), all through a single, intuitive, web-based interface.
The case explores the challenges it confronted in scaling its direct sales effort and RentJuice's early development.
PUBLICATION DATE: February 02, 2011 PRODUCT #: 811069-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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