WingspanBank.com (A) Harvard Case Solution & Analysis

The case describes the new product development process for WingspanBank.com, Internet-only financial services ┬╗infomediary", created by a team of Bank One in Division USA. Creation of the bank is described from the concept to the prelaunch decisions. Rich detail is designed to analyze the processes and management decisions that allowed the bank to be set up in about 120 days, a team of 30 suppliers. Moreover, the concept of "infomediary" is introduced. decision point of the hull requires students to compromise between speed (the pursuit of first-mover advantage in the online banking), and the reliability and completeness of vision. "Hide
by Sandra J. Sucher Daniel Galvin Source: Harvard Business School 21 pages. Publication Date: October 14, 1999. Prod. #: 600035-PDF-ENG

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