Kenny Rogers Roasters (Krasnodar) in China series consists of two cases. Kenny Rogers Roasters in China (), documents the efforts of the American fast food chain in order to penetrate the Chinese market in the mid-1990s. Cases focus on Tony Wang, President of Franchise Investment Corporation of Asia (FICA), as it assesses the market potential for KRR in China and select a joint venture partner for the first restaurant. In an accompanying KRR in China (B) case focuses on the choice of issues that are at the center of Tony Van ambitions for the restaurant chain in China. I (A) and (B) cases can be taught together in one 90-minute class.
This study Thunderbird Case. "Hide
by Allen Morrison, J. Stewart Black, Tanya Spyridakis Source: Thunderbird School of Global Management 13 pages. Publication Date: February 2, 1997. Prod. #: TB0221-PDF-ENG
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