This case B cannot be educated as a stand alone case, but is a direct continuation of the FocusCase "Nacre: Turning a Lab Thought into a High-Growth Business (A)" [EFC-2-E]. This case B describes the strategic choices and actions of the CEO and how eventually, this firm - with only 12-15 workers at that time (plus a big contract manufacturer) - manages to land a US-$30 million deal with the US Marine Corp.
Nacre (B) a Steep and Risky Climb to Success Case Study Solution
Shortly after, this company is obtained by a large corporation, making this deal the most successful exit in Europe in that year (2007). Successively the business gets integrated into the new parent corporation and proves to be among the very best technologies obtainable in the industry. A related video [EV-6] with the CEO is providing complimentary info and materials to teach the case.
PUBLICATION DATE: January 12, 2011 PRODUCT #: IES490-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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