Rapid Growth through Internationalization: Applus Harvard Case Solution & Analysis

Rapid Growth through Internationalization: Applus  Case Solution

  1. How is the certification market changing? Discuss market trends, entry barriers, technological know-how

Changing Certification in the Business Environment

Executive Chairman of Agbar Group has declared the danger of changing environment of the businesses in certification conference of 2004. He has notified that this is the threat for the industry of the competing environment of the current industry. He further, declared that the businesses can be prevent from such risks by deployment of research and technology in their businesses in accordance to the innovations requirement of the customers.

Technological Know-How, Market Trends and Entry Barriers OfApplus +

Applus + has the strong market position globally. Moreover, in the industry of vehicle emissions inspection it solely deals with the testing program for the comprehensive vehicle emissions in U.S and to the entire world. It provides testing facilities to the more than 2,800 locations collectively in a year. Inspectors for the testing services of vehicle in numbers are more 2,000.

Due to the technological know-how, the customers of Applus + have remained committed due to reliability of the organization. Moreover, manufacturing offshoring to the developed countries was also the reason of the company that its quality could not comprise. Hence, no inspection company can come to the industry of inspection of vehicle. The industry was well developed and presence of the giants like Applus + will require new company to invest more and innovatively in the market that it has expanded the barriers of the entry to the new entrants.

  1. How have competitors evolved? How can a company differentiate itself in this sector?

Competitor’s evolvement in the industry and how have they differentiated

There are the big giants in industry that has raised by serving as the small companies. These competitors have provided services to the particular industry in order to build strong relationship among B2B businesses. Moreover, they have also utilized the specific value chain to serve for the purpose of sales and growth.

The competitors of the industry has risen drastically by strategic use of differentiation like SGS used to serve as the inspection house of grain shipment particularly and Bureau Veritas was brought up with the maritime insurers of information bureau. Hence, they have now developed as the powerful peers that are ranked among top ten and now have made mergers along each other to strengthen the organizations’ power. Furthermore, the companies possess specific and transparent characteristics of related diversification, increased rate of growth, high profit margins in the industry, positioning of the organization strongly and independent ownership as well.

  1.  Is Applus international strategy sustainable? Discuss global strategy, expansion and entry into new countries, competition and resources..................                                                                                                                                                                        .  This is just a sample partial case solution. Please place the order on the website to order your own originally done case solution

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