Reintroduce Thalidomide (A) Harvard Case Solution & Analysis

In the 1960s, thalidomide, a popular new drug is safe and effective, was open cause severe nerve damage and birth defects in babies, encouraging health workers to prohibit the use of the drug, and tighten the general restriction on new medicines and drugs. Twenty years later, after the recognition of the positive effects of thalidomide in the treatment of leprosy and its potential role in the treatment of certain types of cancer and HIV / AIDS cases, Celgene Corporation will have to deal with strict rules FDA, liability, public skepticism, and poor media image in order to secure approval of the drug. "Hide
by Daniel Diermeier, Jason Hermitage, Shail Tucker, Justin Heinze Source: Kellogg School Management 16 pages. Publication Date: 01 Oct 2006. Prod. #: KEL058-PDF-ENG

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