Crown Equipment Corp.: Design Services Strategy Harvard Case Solution & Analysis

Chronicle of three decades of industrial development strategy forklift truck. Having grown rapidly from a small, innovative niche of a leading, full range, a global manufacturer, Crown reviewing their services for the design strategy. Discussion of long-term relationships with its design consultants and the pros and cons of creating an in-house design department at this point in its history. Students must decide whether the Crown should opt for internal services for the design, stay with his former consultants design, or look for new consultants. "Hide
by Karen J. Freeze Source: Design Management Institute 18 pages. Publication Date: January 1, 1991. Prod. #: +991031- PDF-ENG

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