IMD-3-1592 © 2005
Killing, Peter; Malnight, Thomas W.; Keys, Tracey
In a video of 4 parts; Kees van der Graaf of Unilever openly explains some of the crucial obstacles in releasing and leading a must-win battle journey. In Starting Conditions he explains the vital problems that the procedure was introduced to address: absence of tactical focus; some indications of decrease in a management and the company group that was not relied on.
The have to be open about himself as a leader was a crucial consider progressing proficiently. In going over commitments and choices; he details the obstacles of concurring a list of must-win fights and the vital function of dedication in guaranteeing follow-up action on these back at the workplace. In the last section; Engaging Hearts and Minds; Mr. Van Der Graaf makes it clear that lining up both minds and hearts is important - which these fights need to be the constant and sole focus of the management group if the company is to prosper in winning its selected fights in time.
Reflections Of A Must-Win Battle Journey Leader (Video Case) Case Study Solution
Subjects: Strategy; Team-building; Leadership; Must-win battles; MWB; Must-win battle journey; Organizational transformation; Change
Settings: Europe; Global; Consumer goods; Euro 4-5 billion (worldwide); Division of major MNE; 2001
Related Case Solutions & Analyses:
Procter & Gamble: Global Business Services
Malaysia: Capital and Control
Introduction to Islamic Banking and Finance
WARREN E. BUFFT 2005
WILMONT CHEMICALS CORPORATION
HOOKAH HAVEN: SECURING A FIRST-MOVER ADVANTAGE
Doosan Infracore International: Portable Power Brand Transformation (B)
Ferrari Renaissance (A)
IBM: The Value Of Values (A)
Kerstin Berger (A)
