Vertical business-to-business is operated by Mediagrif Interactive Technologies ecommerce markets. The head of executive affairs for the company has to choose whether to go ahead with a formerly delayed initial public offering.
He must consider the effect of altering marketplace conditions and the way to value the business in order to establish the price range that would be used.
Publication Date: 01/22/2002
This is just an excerpt. This case is about Finance
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