Fiyta–The Case of a Chinese Watch Company Harvard Case Solution & Analysis

Fiyta long from China to all watch brands. However, as China's economy began to improve and the livelihood of many Chinese rose with it, their tastes began to change. Exposed to more foreign luxury brands, many Chinese sought to buy Swiss or Japanese watch. As Fiyta build its image to a more complex Chinese consumers? Which marketing initiatives it has taken to revive its brand? Is it meeting the needs of all segments of Chinese consumers? Should it? "Hide
by Regina Abrami, William C. Kirby, F. Warren McFarlan, Luc Wathieu, Gao Wang, Fei Li, Tracy Yuen Manty Source: Harvard Business School 19 pages. Publication Date: August 9, 2007. Prod. #: 308025-PDF-ENG

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Fiyta–The Case of a Chinese Watch Company

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