Red Bull and Energy Drinks 2010 Harvard Case Solution & Analysis

Red Bull spends an estimated 40% of income on advertising, mostly on sponsored events related to extreme sports. This brief case functions to frame an assessment of Red Bull's marketing strategy in the energy drink market that is increasingly inhabited.

PUBLICATION DATE: December 20, 2011 PRODUCT #: UV5791-PDF-ENG

This is just an excerpt. This case is about SALES & MARKETING

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Red Bull and Energy Drinks 2010

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