Arnie Katz was thinking about his firm's current growth into Richmond. It turned out to be a dissimilar environment than Charlottesville, where the company experienced its first successes and had started up. In a larger, less tight-knit city for example Richmond, he did not believe the company could have faith on the same organic word of mouth that had fueled its early increase in Charlottesville.
Acquiring new customers in Richmond might require traditional advertising. What sort of blend of both strategies should he utilize?
Relay Foods Media Mix1 Case Study Solution
PUBLICATION DATE: January 01, 2012 PRODUCT #: UV5332-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
Related Case Solutions & Analyses:
Going Social: Durex in China
Beer for All: SABMiller in Mozambique
Canadian Sponsorship Scandal: The Whistleblower’s Perspective
Managing the Human Cloud
Business Law
Business Analytics
LOCTITE CORPORATION
Business Case for Frito-Lay Net Zero Facility
Suntech Power Holdings (B): The Post-IPO Years
Freemark Abbey Winery
