Rank Xerox (C): The Success of Telesales (Condensed) Harvard Case Solution & Analysis

Rank Xerox (C): The Success of Telesales (Condensed) Case Solution

Abstract:

Carlos acquired Fournier's approval to carry out "Telesales" (i.e., Carlos's relabelled variation of Dubai's Telemarketing).) Telesales achieved success within a year of launch. Success elements were: job's IT element; salesmen's approval of utilizing computer systems; salesmen not withstanding capacity included control of Telesales; and offering of a total plan.

 

Pedagogical Objectives:

This case brings in a number of points relating to best-practice transfers: having a working design template (i.e., area to observe practice being moved in operation) is important as a referent and a convincing system; sharing finest practices typically needs time to pilot and persuade others to embrace practice; and being innovative in interacting a best-practice effort might be essential to an effort's success.

This is just an excerpt. This case is about Strategy

published: 30 Jun 2004
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