Promise of Functional Foods Harvard Case Solution & Analysis

This case is the definition of functional foods and dietary supplements (food or food ingredients that can provide health benefits beyond the traditional nutrients they contain), a description of some of the major barriers to their commercialization and promotion, as well as recent attempts to food and pharmaceutical companies benefit from their promises. "Hide
by Ray A. Goldberg, Carin-Isabel Knoop, Laure Mougeot Stroock 14 pages. Publication Date: December 4, 2000. Prod. #: 901013-PDF-ENG

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