Making SMaL Big: SMaL Camera Technologies Harvard Case Solution & Analysis

Smal Camera Technologies general manager Maurizio Arienzo trying to decide what small market opportunities should be targeted. The company has developed a revolutionary imaging technology that powered small digital cameras and camcorders. Its first generation product - set to power the credit card size consumer cameras - was a success. Now, Arienzo had to decide whether to focus on the reflection of new competitors in the consumer space, stepping up efforts to crack the security and surveillance market, trying to get in the car market, the development of mobile offer mobile phone camera, or make a "left turn." The decision will determine the smallest ever to hit it big. "Hide
by Clayton M. Christensen, Scott D. Anthony Source: Harvard Business School 21 pages. Publication Date: March 24, 2003. Prod. #: 603116-PDF-ENG

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