PremiumSoft: Managing Creative People Harvard Case Solution & Analysis

PremiumSoft had been a competitive player in the SQL software market for a decade. Like many software businesses, PremiumSoft's business model demanded that it always evolve its present successful product lines through research and development. At the heart of the business was its creative people: they were the greatest advantage of the company. PremiumSoft had created a team-centric, informal work environment that encouraged innovation and creativity and attracted the finest candidates.

When coping with recruiting, retention, functions, and obligations, as a small company, PremiumSoft had a combination of formal and casual controls. It desired to make sure that it could keep this success with future growth and had achieved success with hiring, retaining, and handling its present employees. In 2010, the owners of PremiumSoft were looking to grow the business through the development of new software. This increase required an expansion of its staff by 25 percent and also the inclusion of a new product line.

PremiumSoft Managing Creative People Case Study Solution
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PUBLICATION DATE: June 21, 2011 PRODUCT #: HKU937-PDF-ENG

This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP

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