Student Supplement: Terlato Wines International: Background Note on the U.S. Wine Market and Terlato Wines International Harvard Case Solution & Analysis

This background note provides an overview of the wine industry in the U.S. and the history of Terlato Wines International. Data on market trends, key competitors, channels and Terlato segmentation and targeting to specific brands included. "Hide
by Alice M. Tybout, Patrick Bennett, Bree Koenigs Source: Kellogg School Management 17 pages. Publication Date: January 1, 2008. Prod. #: KEL359-PDF-ENG

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