Open Market Inc.: The E-Commerce Wars Harvard Case Solution & Analysis

Continues the story Open Market, Inc, a company founded in 1994 to support e-commerce on the Internet. Despite a very successful initial public offering, the company has reached a plateau of growth, and the management team is considering several strategic options. Should it focus on building market share with its simple "shop" product online shop (which was aimed at small e-merchants) or to develop new channels for their high-end order processing software, Transact? In 1999, the holiday season is fast approaching, and the management team of the Open Market hoping to capitalize on the predicted growth in online sales. "Hide
by James I. Cash Jr., Janis L. Gaughan, Michael Haselkorn, Mani Subramani Source: Harvard Business School 15 pages. Publication Date: February 11, 2000. Prod. #: 800255-PDF-ENG

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Open Market Inc.: The E-Commerce Wars

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