Samsung Electronics (A): Entering India Harvard Case Solution & Analysis

Samsung Electronics (Samsung) Managing Director, presented the new management philosophy to achieve leadership in the world market. The three-part strategy of prioritizing quality, globalization and the integration of a multi-faceted, in that order. After the restructuring efforts, Samsung has emerged as a leader in the global electronics industry. Now, with a new management philosophy and a number of other factors, the managing director facing a decision about, Samsung to enter the Indian market. "Hide
by Sumit Chakraborty, Shushil Sharma, Sougata Ray Source: Richard Ivey School of Business Foundation 21 pages. Publication Date: December 7, 2007. Prod. #: 906M34-PDF-ENG

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