Describes the early phase development of PowerWater Beverages, a company poised to capitalize on the growing U.S. consumer demand for bottled water and, more particularly, for the "pure water". The investors effectively negotiated the selected rights and interest in a trade secret and industrial design to make and distribute a pure distilled oxygenated water, secured obligations from independent representatives who contained the company's national sales force, and signed contracts with co-packers, providers, and distributors.
This case is intended for undergraduate and graduate entrepreneurship, entrepreneurial finance, and finance classes. We recognize that this presents a broad variety of potential applications for the case but consider that the rich data provided in the case provides adequate information for the instance to add value to the abovementioned courses. Professors using this case should have previously or should mean to provide students with lectures and assigned readings on the best way to assess the feasibility of entrepreneurial enterprises. This should contain the appropriate tools and models for running analyses from an entrepreneurial in addition to fiscal valuation perspective. The writer has used the work of Jeffry Timmons and Michael Porter as the basis for discussing this case.
Powerwater Beverages Case Study Solution
PUBLICATION DATE: January 15, 2009 PRODUCT #: NA0028-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
