OnePlus: Crossing the Chasm in the Smartphone Market Harvard Case Solution & Analysis

OnePlus: Crossing the Chasm in the Smartphone Market Case Solution

This is just an excerpt. This case is about SALES & MARKETING

PUBLICATION DATE: December 09, 2016

In early 2016, after the success of its very first 2 smart devices, the OnePlus One and OnePlus 2, China-based start-up smartphone manufacturer OnePlus was choosing ways to build on its early success and turn into an international competitor in the extremely very competitive smartphone market. Innovation geeks and lovers had actually gathered to buy the very first 2 productions of its smart devices and promises were high for the business's next item. The business's creators, Pete Lau and Carl Pei, dealt with the obstacle of expanding the appeal of OnePlus to attend to the well known market without having alienating its core client base. "Crossing the chasm" from the early adopters to the common market included dealing with 3 interrelated concerns: First, what sections should OnePlus target as it looked for to grow beyond its devoted fan base? An essential factor to consider in creating its technique was to remain real to the business's culture and objective of "Never Settle" by charting its own course and not imitating the techniques of much bigger rivals such as Apple, Samsung, LG, and HTC.

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