Pepcid AC: Racing to the OTC Market Harvard Case Solution & Analysis

Pepcid management must decide whether to risk it all in a race to be first in the over-the-counter market with a new means of heartburn. "Hide
by Charles King, Alvin J. Silk, Ernst Berndt, Lisa R. Klein Source: Harvard Business School 16 pages. Publication Date: February 4, 2000. Prod. #: 500073-PDF-ENG

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