Smoke Wars: The Case for and Against the Cigarette Industry Harvard Case Solution & Analysis

Describes the arguments for and against the tobacco industry. With the demand for cigarettes per capita has steadily declined by 2% to 3% per year, the tobacco companies have different approaches to stem the tide. Many of these steps, however, have come under attack from public policy makers who are actively moving themselves have come under attack with the cigarette companies. "Hide
by V. Kasturi Rangan Source: Harvard Business School 24 pages. Publication Date: October 10, 1989. Prod. #: 590040-PDF-ENG

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