ICA: Changing the Supermarket Business, One Screen at a Time Harvard Case Solution & Analysis

The ICA case describes digital signage as an innovation that the ICA grocery chain's Nordic region shops might be introduced throughout by it.

It details the research methodology used to examine the effectiveness of this invention, then presents a dilemma by noticing that the three research studies present conflicting results.

 

PUBLICATION DATE: December 01, 2014 PRODUCT #: BAB274-PDF-ENG

 

This is just an excerpt. This case is about SALES & MARKETING

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