ECM Group: Improving Global Marketing Productivity Harvard Case Solution & Analysis

Associated Foods considers the proposed program barter represented in the media consulting ECM, along with other suggestions to improve the performance marketing costs. This case allows us to calculate the quantitative and qualitative questions. "Hide
by David J. Arnold Source: Harvard Business School 20 pages. Publication Date: September 24, 1998. Prod. #: 599055-PDF-ENG

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