Paul Levy: Confronting a Corporate Campaign (A): Case Study Solution
Introduction
“Paul Levy” became the CEO of the hospital “Beth Israel Deaconess Medical Center (BIDMC)” in Boston. At that time, BIDMC was operating very badly due to poor union and financial conditions(Sebenius, 2013). Levy identified the issues and implemented his skills and knowledge to resolve those issues with strong management and cultural changes. His goal was to resolve the overall issues with his skills and correspondence through messages and making a cooperative workplace between staff.
In the year 2005, “Service Employment Union (SEIU)” apposed BIDMC with a threat. The motive of the SEIU was to improve the life of workers and their well-being by creating a more human-friendly environment. It had also launched the “corporate program” on the BIDMC. The point of the corporate program was to target BIDMC to oppose unionization or power it to bring tremendous changes that will give the association the advantage.
Problem Statement
The initiation of a “corporate campaign” has caused challenges and issues to the BIDMC. SEIU wants to gain the company’s upper hand by imposing its campaign. It was decided that for the camping’s success, the SEIU would establish the “National Labor Relations Act (NLRA)” in which the 30% representative acknowledgment on the appeal would assist them with winning the corporate mission.
Case Analysis
PEST Analysis
The PEST analysis of the undermine Paul levy case are as follows;
“Political”
The SEIU had the power of the political elements that impact BIDMC on account of its definitive desire to acquire clinical Center control. The SEIU had solid associations with political pioneers since it helped the pioneers monetarily during their races campaign. This assisted the SEIU with acquiring over the politicians and the political regulations, guidelines, powers, and factors that could end up being useful to SEIU to acquire BIDMC control.
“Economic”
The increment in the unemployment rate has put the SEIU more aggressive towards the BIDMC in terms of gaining control. The SEIU’s intention was on working on the occupation of its laborers and their families by establishing a more eco-friendly climate but the country’s bad financial condition makes SEIU utilize each choice they need to diminish BIDMC’s control of unionization.
“Social”
Most of the workers in the company didn’t understand the fact that SEIU may bring an ecofriendly environment and improve their wages, but on the contrary, it may create some problems or disturbances that affect the company’s efficiency. This has created social issues in the company.
“Technological”
Continuous maintenance and advanced machinery are the key sustainability of the company’s survival. The company needs constituent funding due to its bad financial condition. This has made the SEIU to take advantage of the BIDMC’s situation.
Alternative Solutions
Alternative No: 1
The first alternative that is available for the levy is that it can publish several social media blogs and magazines to convince people and make them against SEIU.
Alternative No: 2
Secondly, the levy should counter-strike SEIU by using all of its useful resources and strong contacts.
Recommendations
The best option and solution that levy could opt for is that he can publish different several social media blogs and magazines to convince people and make them against SEIU. This is because several people are visiting their blogs, and out of 30% of those visitors are their workers in hospitals. Levy is a quite mindful individual and can acquire the benefit against SEIU by involving online journals as a savvy strategy and countering SEIU’s corporate mission. He can innovate its magazines and blogs in such a way that attracts and force the people to stand against the union and help the levy in every possible way….
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