Arise: A Destination for a Day SPA Case Study
Introduction
Arise corporation is well known for the benefits they offer for the health and fitness. The corporation operates for the wellbeing of people. (Clair, August 20, 2012)The main operation of the corporation is SPA treatment. This treatment satisfies many customers and builds a strong relationship with users of SPA. The Arise Corporation has the differentiation in treatment of SPA which helps them to gain competitive advantage in the market.
The corporation continuously works on the improvement of quality service and attracts more customers towards the Arise SPA. The Chief Executive Officer of the Arise Corporation is Kristen Chambers and the Vice president of the business of corporation is Sam Solti whereas the SPA operations vice president is Twyla Thompson and the services of the corporation are managed by the director of corporation which is Danielle Dunn. The Arise SPA offer the professional services which renew the shape of customer's life.
Types of SPAs
Arise SPA is divided into five different classes depends on operations.
Salon/Club
In this SPA the corporation offers the variety of services which provided by professional service providers. This treatment can be independent or associated with the club of fitness.
Resort SPA Services
In this SPA the client has the facility of take services by taking accommodation in resort overnight.
Health Resorts and Destination SPAs
This treatment is completely focused on the health of the customer and its wellbeing. In this SPA the professional therapist provides services to the customers for improving its health.
Medical SPAs
In this SPA the professional health care providers continuously examine the customer and provide the services to the customers depends on the medical need of customers.
Other SPAs
This SPA includes the transportable and journey liner spa.
Problem Statement
The problem which face by Arise Corporation faces is lacking in a team spirit of the corporation and the rate of turnover of employees is also high which affects the profitability of the company and the Arise Corporation faces the losses.
Case Analysis
In the case Analysis we analyze the issues which Arise Corporation faces from the establishment to 2010 years also some frameworks are also used for better understanding of Human resource approaches and strategies of the corporation.
Identification of Issues April 2010
From the Establishment of Arise Corporation to the year 2010, the corporation faces many operational issues, which are discussed below.
Advertising Campaign
In the business's starting the corporation was facing marketing because they have no professional marketer in the firm and they was varied about that how to advertise the services and operations of the Arise corporation in the marketplace for increasing the awareness in the market.
Service Providers
At the start of the Arise corporation, the Chief Executive Officer of the firm worried about the service providers that how to recruit the right people for right duties at the right time.
Employees Turnover
The turnover rate of the employees of the corporation is high because the employees of the firm are not satisfy the culture, appraisal and salaries of the Arise Company. The specialists of the Arise are also not satisfied with the tips they receive after providing services because the tips would not match with their expectations from the customers.
Financial Performance
In the initial phase, the financial performance of the Arise Corporation was weak, which improves in 2010 by reducing the costs of the company which increase the profit of the corporation. With the controlling of turnover, the Arise Corporation generates more revenue.
Problems with Time Scheduling
The corporation was also facing scheduling of customers. The timing after the afternoon was the serious time scheduling issue faced by the specialist. Order becomes slow. In the afternoon because the customers take lunch in a cafe which consumes a lot of time. The time scheduling creates conflicts between departments because the hair stylist does not like to attend the customer, which comes after facial therapy.
Frameworks for the Arise Corporation
All Star Systems
The all-star system is comprises the five factors of the human resource management that are strategy, structure, processes, people and rewards.
Strategy
The Arise Corporation star system of Human Resource Management follows the strategy of HR in which they recruit the employees based on their experience and skills in SPA and the corporation also arranges the trainings and workshops for the employees to increase their productivity.
Structure
The structure of the Arise Corporation was good, which consist on all the qualified specialist from CEO of the corporation to staff members. All the specialist trying to attain the organizational objectives by offering high-quality services. The responsibilities of all the employees were well distributed.
Processes
The Arise Corporation operates 7 days of week with 12 hours of timing. All the SPAs of the Arise continuously operate the operations. The timing of the operations increases as the level of bookings increase.
Rewards
The Arise Corporation has a good reward system. The corporation reward the employees through providing medical insurance, healthy salaries, free treatment from SPA and some percent of commission when customers purchase the products from SPA.
People
The employees of the Corporation are well educated and professional, which provide treatment, hydra facials and body therapy to the customers. The store managers of the SPA are almost well educated with good communication skills. The prices of the SPA charges are less compare with market...
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