The chief executive officer (CEO) of the Indian animation studio, Tulsi Studios Ltd., is contemplating approaching either Pixar or DreamWorks Animation to associate on future animation projects.
The case provides a perspective on the film industry to indicate how the industry is rapidly changing and growing worldwide and outlines the history and past successes of the studios. The CEO must decide which possible partner to approach.
Pixar Versus DreamWorks Animating Creative Strategies case study solution
PUBLICATION DATE: June 25, 2012 PRODUCT #: W12085-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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