Presents an interview of Bob Burney, who, in his role as president of Newmarket Films, directed the marketing strategy for the film "The Passion of the Christ." A year after the highly successful launch of the movie, Bernie discusses, among other things, the reasons for the distribution of films, critical decisions that helped shape the film's launch, the unique challenges and opportunities in marketing the film, and general lessons marketing. "Hide
by Anita Elberse, John A. Quelch Source: Supplement 14 minutes of video. Publication Date: Aug 01, 2005. Prod. #: 506702-VID-ENG
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