Panera Bread Company In 2012 Pursuing Growth In A Weak Economy Harvard Case Solution & Analysis

INTRODUCTION:

Panera Bread Company is a specialized café, which was founded as Au Bon Pain Co. Inc. in 1981 by Ron Shaich& Louis Kane. It was later named as Panera Bread Company in 1999. The company has spread its products and serving ranging from fresh breads to juices as well as sandwiches.

The top management of the company has made its back breaking efforts over the period of time in order to fuel up the overall growth of the company. The top management of the company has earned the confidence and satisfaction of the customers by providing its customers with excellent quality products and exceptional customer care services.

The excellent quality of the products and exceptional customer care services of the company has led the company to enhance the overall customer base of the company and secure a leading position in the entire market. In addition to this, the top management of the company provides its customers with a healthy and comfortable dining environment where the customers could enjoy the upsize menu of the company; this further adds credibility to the overall reputation of the company.

The industry in which the company is operating is highly competitive and the top management of the company has been carrying out the operations of the company efficiently and effectively, allowing the company to maintain its leading position in the entire industry over the period of time. The company currently operates approximately 1541 company owned and franchised bakers cafés in the 42 states, across the district of Colombia and Ontario Canada.

ISSUE ANALYSIS:

The top management of the company has been currently considering various strategies to expand the operations of the business in the North America. The top management of the company is considering various strategies in order to tap into the North American market efficiently and effectively.

In addition to this, the top management of the company is also considering various strategies in order to compete strongly in the challenging environment of the industry. Moreover, the top management of the company is considering whether to diversify their product lines or not in order to attract the customers towards the company.

KEY ISSUES IDENTIFIED

Intense Competition:

The company’s main competitors include Einstein, Starbucks, Atlanta Bread Co. These companies are making their back breaking efforts to dominate over the major share in the entire industry. In addition to this, the competitors of the company have started imitating the menu of the company, which has further enhanced the overall competition in the industry.

The company comes on a third position in the ranking chart followed by Starbucks and Atlanta Bread Company. Thus, the top management of the company faces various threats from these competitors.

Global Expansion:

The top management of the company is unable to make effective strategic alliances with the well renowned companies in order to fuel the global expansion of the company. In addition to this, the top management of the company is unable to make effective strategies in order to expand the operations of the company across various countries.

Ineffective Marketing:

The top management of the company does not focus on effective marketing of its products; this limits the revenue profitability and customer base of the company to some extent. In addition to this, ineffective marketing also decreases the overall competitiveness of the company and does not allow the top management of the company to attract new customers towards the company.Panera Bread Company In 2012 Pursuing Growth In A Weak Economy Case Solution

Lack of Innovation:

The top management of the company does not focus on developing its products efficiently and effectively. This also limits the ability of the company to attract the customers of the company towards the products as well as this also limits the revenue and overall profitability of the company..................

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