Shelby, a division of Michigan Plastic Inc., produces thermoforming plastic gasoline tanks for worldwide automotive companies, including Toyota, Ford, and General Motors. The vice-president and the General Manager of the Shelby is examining the various alternatives. From 2007 to 2010, this Shelby has been the subject of huge efforts and the vice president is now considering the approaches to expedite the growth of the division.
The vice-president has the target, set by the CEO, to double the sales within the next five years. The case describes the competitive environment, competitors, and the technology, and the VP challenge in selecting the most appropriate option that could ensure the growth.
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