PANELpro Harvard Case Solution & Analysis

PANELpro is a start-up business and currently a subcontract assembler of control board. Its president is a previous state-of-the-art executive with technological, management and sales experience who desires the business to proliferate based upon such know-how. He is uncertain of business design to follow (design, assembly, parts supplier or consulting) and ways to promote PANELpro.
PANELpro Case Study Solution

He has some info about possible consumers and competitors however desires more prior to continuing. 2 market research techniques have actually been recommended however he contemplates whether he must invest his restricted funds on research study or act based upon exactly what he currently understands from his business experience. If he invests in research study, exactly what should be its goal, approach and possible benefit?

PUBLICATION DATE: February 26, 2010 PRODUCT #: 909A03-HCB-ENG

This is just an excerpt. This case is about SALES & MARKETING

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